Saban Takes Julius Around the World

Saban Brands comes to Brand Licensing Europe this year with a focus on the international expansion of its Paul Frank brand.

Paul Frank is a quirky blend of humor and pop culture, led by Julius the monkey and appeals across gender and age groups from infant to adult.

Key EMEA licensees include Character World, Ito Industries, Maglificio Simon, Stationery Team Europe BV and Texstar.

Saban Brands recently opened its first dedicated Paul Frank store in China this September and the brand makes its first foray into broadcast television with a new Christmas special next year.

Fonte: Global License!