MANAGIC is international institution for branding, design, innovation and experience. It is committed to, in an innovative way, gather specialist from all over the world to study and discuss the newest concepts for management and business. MANAGIC was created to dissimulate knowledge and information on those subjects and, in a critical analysis and research, is the place where strategists, management people, designers can meet to exchange ideas and information.
MANAGIC sets the international agenda for the role of business in its economic, social, political, cultural and creative contexts. MANAGIC was designed for professionals engaged in the disciplines, practices and culture of business, design management, innovation and branding.
MANAGIC supports the interests of professionals, educators and students who are engaged in the process of business to achieve the brand equity and values. The disciplines represented in the profession range from marketing, admnistration and research through the traditional tools to the newer disciplines of branding, design management, customer experience and innovation. In addition, MANAGIC supports the interests of those involved in the process of branding from other disciplines, professions and business who share the company’ commitment to advancing understanding of the value of brand.
Through the relationship professionals develop within the community, the information they share and the standards they develop for branding, MANAGIC helps the professional to validate its own role in business and society while transforms MANAGEMENT into MAGIC.
MANAGIC serves as a hub of thought-leadership and activity for the branding community. The association is committed to stimulating thinking about design through conferences, seminars, speeches, exhibitions, publications and websites. MANAGIC inspires, educates and informs business people, helping them to realize their talents and to advocate the value of branding among the media, the business community, public agencies and the general public. While MANAGIC was created to advance the branding profession, its members now place a higher priority on MANAGIC’s work in communicating the value of branding to audiences outside the profession.
Nenhum comentário:
Postar um comentário