Leo burnett india is the advertising agency behind the new posters for bajaj exhaust fans. three rooms are taken over by a notably smelly object -- cigarettes, fish and socks. instead of
using photoshop, a bathroom, kitchen and bedroom were physically veiled in one of the three elements and photographed by amol jadhav. the campaign appeals to the viewers sense of smell and memory, but through a visual outlet.
Fonte: Design Boom
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