Knot Violence: raising awareness and funds with a potent symbol of peace

This spring, H&M brings one of the strongest symbols of peace, ‘the knotted gun’, to its Divided department in support of the Non Violence Project Foundation. Started by artist Carl Fredrik Reuterswärd in response to the death of John Lennon, the knotted gun has since become an international symbol of non-violence. The knotted gun forms the centre of Knot Violence, a collection of T-shirts and accessories for both boys and girls, many of which are made from organic cotton, with slogans and graphics spreading the non-violent message. 10% of all sales from the Knot Violence collection will be donated to the Non Violence Project Foundation in support of non-violence.

Fonte: H&M